Greg Sullivan

Greg Sullivan

Greg Sullivan is a seasoned entrepreneur and Florida Real Estate Broker with over 35 years of experience founding and managing innovative web-based businesses, revolutionizing the real estate industry. As the visionary behind Homes For Sale By Owner | ByOwner.com , one of the oldest and most recognized "for sale by owner" brands, he has built a platform that empowers home sellers to take control of their sales process, allowing them to retain their hard-earned equity that would otherwise go to real estate agent commissions. Thousands of home sellers have benefited from his guidance and marketing support, achieving successful sales on their own terms.

Beyond ByOwner, Greg has made significant contributions to the digital real estate and housing sectors through ventures like ElectronicAppraiser, a technology-driven company providing residential property valuations, and GoSection8 and Affordable Housing Network, both dedicated to advancing affordable housing solutions. With a proven track record of developing efficient systems, concepts, and strategies for web-based real estate businesses, he continues to shape the future of real estate and online services, delivering unparalleled insight and innovation to the industry.

Through this blog, Greg shares his knowledge and practical insights, offering readers a unique perspective on selling their homes independently, navigating the ins and outs of real estate, leveraging technology.

 blogadmin@byowner.com

FSBO vs Listing with an Agent: Costs, Pros, Cons & What...

Compare FSBO vs listing with an agent to understand costs, effort, risks, and po...

Zillow FSBO vs Flat Fee MLS: Which Option Actually Sell...

Compare Zillow FSBO vs flat fee MLS to understand which option gives better expo...

How to Sell Your Home Without a Realtor: Complete FSBO ...

Learn how to sell your home without a realtor using this complete FSBO guide. Di...

Why FSBO Sellers Are Asked for a Sales Contract

This article breaks down why discount brokers request a copy of your sales contr...

The Rise of Flat-Fee Real Estate in 2026: A Consumer-Fi...

This shift isn’t about eliminating professionals from real estate. It’s about gi...

How Direct Buyer-Seller Communication Can Speed Up Closing

This article explores how direct communication between buyers and sellers can si...

How ByOwner Maintains 99.4% Customer Satisfaction

ByOwner stands out for one rare and impressive achievement: a 99.4% customer sat...

Common Myths About FSBO Home Selling- Busted!

In this blog post, we will clear up the most common myths about FSBO selling and...

How to Attract Serious Buyers Without Spending a Fortune

Learn how to optimize your listings, enhance property appeal, and use smart mark...

How to List Your Home Like a Pro | MLS vs ByOwner Guide

Learn how to list your home like a pro using MLS and ByOwner. Discover the key s...

How to Sell Your Home Without an Agent?

In this guide we’ll walk through each step of how to sell a house by owner, from...

How Much Is the Real Estate Commission?

This post explains real estate commissions in simple words. We will cover who pa...

What is a Buyer’s Market vs. a Seller’s Market?

A buyer’s market means there are more houses for sale than there are people look...

ByOwner.com vs ForSaleByOwner vs Houzeo vs FSBO – Fair ...

Compare ByOwner.com, ForSaleByOwner, Houzeo, and general FSBO options: pricing, ...

What Documents Do I Need to Sell My House?

Selling a house requires proper paperwork. Learn the essential documents you nee...

What Is an iBuyer and Tips to Working with iBuyer?

Discover what an iBuyer is, how it works, and expert tips for successfully worki...