Lake Effect Club | The Hoan

The Hoan at Lake Effect Club — Golden 1BR Upstairs Flat
Location: Milwaukee’s Lower East Side (steps from Brady Street)


️ About Lake Effect Club

Lake Effect Club is Milwaukee’s most creative stay — a 150-year-old building reimagined with bold color, designer vintage finds, and new comforts. ✦ Set in one of the city’s most vibrant neighborhoods, it’s the short-term rental that proves Milwaukee is every bit as cool as the lake it sits on.


‍ About the Owners

Lake Effect Club was dreamed up by three friends—two from Milwaukee, one who married in—who love design, storytelling, and this awesome city in equal measure.

We’re an architectural/interior designer, a director/producer, and a former fashion designer turned all-around creative. During the pandemic, we started imagining the types of places we’d want to stay, and how we could bring that feeling to Milwaukee: something colorful, thoughtful, and full of character.

A few years later, we found the right building—a 150+ year-old property—and brought it back to life with a thoughtful update, a mix of designer finds, local touches, new pieces and a whole lot of love.

We think Milwaukee is the greatest city on earth. This is our way of sharing it.


The Hoan: Space & Vibe

Named for Milwaukee’s iconic bridge, The Hoan greets you with a bold blue staircase and a golden-hued living room that practically glows. A cozy reading nook is tucked in for when you want to hide away with a book, while the kitchen and dining room are set up for actual dinners (or just late-night pizza). A modern bathroom, a restful bedroom with a desk, and thoughtful art throughout keep things feeling balanced. Like all our spaces, it’s layered with vintage finds, designer furniture, and fresh new pieces where it matters (beds, mattresses, couches). The Hoan sleeps six, and if you need more space, you can connect with The Sydney to host your whole crew


Layout:
✦ 1 bedroom • 1 bath • Sleeps 4

️ Living Room:
✦ Golden lounge with curated vintage pieces
✦ Reading lamp, soft green sofa (pulls out into a full bed for two)
✦ Art books and a Bluetooth speaker

Kitchen & Dining:
✦ Retro-pink kitchen, cook-ready setup
✦ Dining space for four under a paper-globe pendant

Bedroom:
✦ Queen bed with layered bedding
✦ Desk workspace and soft morning light through tall windows

Bath:
✦ Modern bathroom with walk-in shower
✦ Thoughtful essentials: plush towels, shampoo, conditioner, soap, and spa robes

Outdoor / Entry:
✦ Private entrance via the blue door on the right side of the building
✦ Leads upstairs to your own space—quiet, cozy, and full of character

Comforts:
✦ Central heat and portable A/C
✦ Ceiling fans, hair dryer, and extra blankets + pillows


✨ What Makes It Special

✦ Golden, light-filled living room with bold vintage design
✦ Curated, color-layered rooms that photograph beautifully
✦ Private upstairs entrance through the blue door
✦ Cozy reading nook for quiet hangs
✦ Walk-everywhere base near Milwaukee’s most characterful corridor


️ Neighborhood: Lower East Side (Steps from Brady Street)

✦ You’re in Milwaukee’s creative core—Brady Street and the Lower East Side.
✦ Think indie cafés, long-loved neighborhood bars, vintage shops, artful bites, and a friendly, walkable vibe.
✦ Lake Michigan is an easy stroll for beach time, jogs, or bikes.


Walkable Picks ☕

✦ Coffee/Breakfast: Rochambo • Nomad Coffee Bar • Allie Boy’s • Comet Café • (scenic stroll) Colectivo on the Lake
✦ Food: Purslane • Zaffiro’s (ultra-thin crust since 1952) • Glorioso’s Italian Deli
✦ Bars: Roundhouse Beer Garden • Hi-Hat/Garage • Jamo’s (true corner hang) • Finks • Wolski’s (earn the sticker!)
✦ Wine: Waterford Wine & Spirits


Short-Drive / Rideshare ️

✦ Coffee/Breakfast: Uncle Wolfie’s • Poppy Bakery • Cafe at the Plaza
✦ Food: Goodkind • Strange Town (vegan + vinyl) • Honeypie Café • Kopp’s Frozen Custard • Beans & Barley • Barnacle Bud’s
✦ Bars & Classics: Wiggle Room • Landmark Lanes • Falcon Bowl • Holler House (oldest lanes—reserve) • South Shore Terrace • Hubbard Park Beer Garden • Lakefront Brewery (Friday fish fry—reserve)
✦ Wine: Nonfiction (natural wine)


️ Art & Museums

✦ Milwaukee Art Museum (MAM)
✦ Mary Nohl House (seasonal tours)
✦ Charles Allis Art Museum
✦ The Green Gallery
✦ Harley-Davidson Museum


Unique Milwaukee

✦ FESTIVALS!
✦ Koz’s Mini Bowl / Landmark Lanes
✦ Sculpture Milwaukee
✦ National Bobblehead Hall of Fame
✦ Grohmann Museum
✦ Beer gardens: Roundhouse, War Memorial, South Shore, Hubbard Park, Estabrook


❄️ Outdoors by Season

Summer:
✦ Bublr Bikes / Wheel & Sprocket → Oak Leaf Trail
✦ Kayak/paddle: Milwaukee Kayak Co, Lakefront Surf & SUP
✦ Boats: Milwaukee Boat Line, SkipperBud’s
✦ Hikes: Lakeshore State Park, Schlitz Audubon
✦ Beaches: Bradford, McKinley

Winter:
✦ Sledding at Humboldt & Washington Parks
✦ Ice skating at Red Arrow Park or Pettit National Ice Center

️ Sports

✦ American Family Field (Brewers) — tailgate like a local
✦ Fiserv Forum (Bucks + concerts)
✦ UWM Panther Arena & Marquette
✦ Free bar shuttles (Nomad, Jack’s American Pub, Milwaukee Brat House)


Getting Around

✦ Airport → Home: ~15–20 min from MKE (Milwaukee Mitchell International) by rideshare or taxi
✦ Train: ~10 min from Amtrak – Milwaukee Intermodal
✦ Bus: GreenLine stop at Brady & Humboldt (quick links to downtown, lakefront, and Bayshore)
✦ Walkability: Lower East Side is super walkable—cafés, bars, shops, and lakefront are close
✦ Bikes: Bublr Bikes stations nearby; ride the Oak Leaf Trail along the river/lake
✦ Rideshare: Uber/Lyft are fast and plentiful in this area
✦ Game-day shuttles: Many bars (Nomad, Jack’s, Milwaukee Brat House) run free shuttles—buy a drink, hop on, tip your driver
✦ Parking: Street parking nearby (check posted signs)


Listing Access

✦ Private upstairs flat with dedicated entry via the blue door on the right side of the building
✦ Self check-in via Schlage Encode smart lock (details sent automatically before your stay)
✦ Parking: Street parking nearby (check posted signs)


Listing Notes

✦ Portable A/C (seasonal) + central heat keep things comfy year-round
✦ Trash/recycling bins in the driveway; pickup handled by management
✦ Snow shoveling provided in winter
✦ Great for longer stays — ample storage, extra linens/towels, real kitchen setup


Mid-Term Guest Policy:

For stays of 28 days or longer, the following requirements must be completed prior to check-in:

Background Check: Required for each person staying, at a cost of $50 per person.
Signed Lease Agreement: Must be completed and on file for all guests.
Host Approval: Guests must pass the background and credit check requirements set by the host.

Starter Supplies: Starter supplies such as coffee, toilet paper, paper towels, toiletries, and similar essentials are provided for the initial stay only. These items will not be replenished during long-term stays, and guests will be responsible for purchasing any additional supplies needed after the starter supply runs out.

These measures are mandatory and help ensure a secure, clear, and seamless experience for all parties.
Photos & Social Sharing

We’d love to see your stay. Feel free to share your photos on IG, tag @lakeeffectclub, and use #lakeeffect and #lakeeffectmke in your posts.