Per Merriam Webster….Definition of Labor Day:  A day set aside for special recognition of working people celebrated in the US and Canada as a legal holiSee the source imageday the first Monday in September. At this challenging time, many working class people have been suffering reduced work schedule or been out of work all together while others have been called upon to work more deemed essential for maintaining daily living. Here at we wish to celebrate all our “Laborers”…Farmers, Police, Firefighters, Hospitality Workers, Retail and Grocery Workers, Doctors, Nurses, Hospital Workers, Dentists and their Workers, Teachers, Restaurant Owners and Workers, Janitors and Maintenance Workers, Nursing Home Workers ….Workers, Workers, Workers!!!! You have earned our respect and our wish that you take the time to enjoy a very relaxing Labor Day Holiday!!






Time to Build Your Dream Home?!

Have you been wondering if you should build your dream home? Based on new stats, the answer to that question may be a huge YES! Of course, you can’t make the total decision based on market but if you have your credit in order and the funds to make it happen, you might want to explore all your options. Mortgage rates are at an all time low so that may also help you in your decision making process. Remember, waiting and waiting for the exact right time may cause you to miss out on the exact right time!    

  • U.S. homebuilding surged to a 13-year high in December as activity increased across the board.
  • The data suggested the housing market recovery was back on track amid low mortgage rates, and could help support the longest economic expansion on record.
  • Housing starts jumped 16.9% to an annual rate of 1.608 million units last month, the highest level since 2006.


WASHINGTON  – U.S. homebuilding surged to a 13-year high in December as activity increased across the board, suggesting the housing market recovery was back on track amid low mortgage rates, and could help support the longest economic expansion on record. 

Housing starts jumped 16.9% to a seasonally adjusted annual rate of 1.608 million units last month, the highest level since December 2006. The percentage gain was the largest since October 2016. Groundbreaking activity last month was likely flattered by unseasonably mild weather and probably overstates the health of the housing market.

Data for November was revised higher to show homebuilding rising to a pace of 1.375 million units, instead of advancing to a rate of 1.365 million units as previously reported.




Clean Your Items Before You Take Pictures


Ever heard the saying, “A picture is worth a thousand words?”

Notice the phrase doesn’t specify whether those are positive or negative words?


Posting pictures of items for sell that haven’t been cleaned is just about as detrimental as writing your entire ad about why no one should from you.

Cleaning your items before taking pictures of them is simply a must.

Why?  Well… let’s look at the opposite scenario.  You take a picture of your un-cleaned items. And post them online for sale.

  • …a couch covered in animal hair
  • …a dusty wooden nightstand
  • …a dirty car with stains on the floor mats
  • …a kitchen appliance with some food still crusted to it
  • …a pile of old books (achoo!)

Grossed out yet? Yea, me too.

Presentation is everything.  That’s why first impressions are so powerful.

So what’s your potential buyer going to do when they see your ad with un-cleaned items?  Besides be less-than-enthused?  They’ll do one of two things:

1.) Go look elsewhere. –OR—2.) Offer you a much lower price.

Dirty items tell the buyer: “I’m old” … “I need work” … “I’ve seen better days”

And that translates into work for the buyer. People don’t want to pay for a used item when they have to turn around and invest more time into cleaning it.  Besides, that’s not the message you, as a respectable seller, want to be broadcasting.

Here are a few tips on how to get the most money for your items:

  1. Use a cleaning product (dusting doesn’t cut it)
  2. Use the correct cleaning product (suggested cleaners below)
  3. Do a thorough cleaning (20 second wipe down doesn’t fool anyone)
  4. Exercise precaution with collectibles (consult professionals)
  5. Specify in your ad that the item has been cleaned
Note: people pay most attention to the cleanliness of large cost items (like automobiles & real-estate), so make sure you invest a proper amount of time and cleaning-energy into those.

When your items are clean, they’ll look newer – which translates into more money for you!  That’s something no one will be upset about.

For the above tips #1 and #2, these are some of the highest rated and multi-purpose cleaners:


  • Magical on stains, inside and outside
  • Suggestions: linen, furniture, cloth stains

 409 All-Purpose Cleaner

  • Great for disinfecting and cleaning surfaces
  • Suggestions: children’s toys, kitchen appliances, DVD cases, plastic tubs/bins, bikes


  • Safe for almost all surfaces like porcelain, tile, wood, aluminum
  • Suggestions: wooden furniture without a finish, bathroom appliances
  • I’m not sure there is anything this isn’t good for.
The best news is, once you interact with a community of people who care about their stuff, care about their reputation, and care about your satisfaction?

…You’ll never go back.

Online buying and selling is at a revolutionary point.  There hasn’t ever been a better time to join.  So…if you’ve got items you’re looking to sell, we’ve got the place for you to do it.

Open that cleaning closet and get to it!  We’ll be here waiting.

—– —– —– —– —–

What’s something you own that is a bit dirty but worthy of selling?


Is Selling Online Safe?


There’s a certain level of comfort that comes with purchasing items from a store; fortunately for today’s online savvy society, you can achieve that same feeling of safety with a few simple and proactive steps.


For many, the notion of selling things online to strangers is a daunting thought.  But why wouldn’t it be?  Between the nightly news and trending stories on social media, it would appear that our world is increasing in danger at a rate that wildly surpasses our ability to protect ourselves.

Contrary to the horror stories we hear, however, there are still tons of people who are selling things online – safely and successful.

“Better safe than sorry” goes the old expression.  And ‘tis right.

Here are some essential “safe keeping” items for online sellers:

  • Take photographs wisely.  Pictures of the item(s) being sold should be STRICTLY of what’s being sold.  Objects in the background give away a lot more information than one may suspect  — whether it be about you, your family, your income, your life style, etc.  Steer clear of things like furniture, electronics, appliances, children, cars, garages, etc.  Those give the prospective buyer a lot of inside scoop about you.
  • Always speak to a live body.  A text or email exchange is a lay-up for a poor experience.  You’ll want a phone number not only for the area code (keeping it local is safer) but to hear the inquirer’s voice.  You’d be surprised at how much you can tell about someone by simply talking to him or her on the phone.
  • Keep payments green.  This means cash.  Your goal is to let the medium of payment do the authentication for you.  The only exception would be a money order.  NO personal checks!!
  • Go public.  YOU choose the place, never the buyer, and you’ll want to have it picked out ahead of time.  The location needs to be a place you’ve been before and are familiar with.  If you can’t exchange the item anywhere except your house (with larger items, for example), then meet the buyer in a public place first – this will allow you to gauge the individual and your interaction.  If all feels well, then have them follow you to your house.  Make sure to prepare the item ahead of time; having it on your porch or in the front yard is the ideal scenario, as it keeps the prospective buyer out of your house.
  • Never go alone.   Not only is someone else good for support, but you also don’t ever want to find yourself in a situation where you are outnumbered.  It’s a long-time-used strategy — where one person distracts and the other person does the damage.  Play it safe and be prepared with a partner.
  • Keep records.  Do you have to keep the records forever? Of course not, but it IS a business transaction, so having all communication records (such as emails, texts, etc.) is handy and beneficial.
  • Stick to the basics.  Only give information out that’s directly related to the item for sale.  It’s easy to get caught up in chitchat and extra (but un-needed) details.  The less they know about you the better.
  • Keep communication disposable. At the very least, create a Google Voice number that you link to your cell phone.  If you don’t know what that is, click here for some info.  And at a more cautious level, create a separate email address that you use to communicate with prospective buyers.  This creates a situation where your personal number is kept private and you’re not left wondering who has your information.
  • Stay consistent.  Stick with what you said, and follow those guidelines each and every single time.  If someone brings a check when you specified cash, walk away.  If someone wants to meet up after they’ve given it some more thought, follow the same procedures when you met the first time.  If someone suggests a place you’re not familiar with, say no.  It’s easy to get lax… and even easier to want to accommodate your potential buyer’s wishes.  But safety doesn’t happen on accident.  You have to plan for it.

Above all else: TRUST YOUR INSTINCT.  If it feels fishy, chances are it is.

Any other safety tips? Share below!



Post your vacation rental on for a chance to win a new iPad Mini

Thinking of buying yourself a late Christmas present? Maybe… an brand spankin’ new iPad Mini? Why buy it… when you can BY it — with ByOwner!

If you have a vacation property you’re interested in renting out, look no further! Post it up on ByOwner and let thousands of people view it, find it, and contact you. It’ll be rented out in no time. And best of all: It’s free. Besides, everyone who posts up a vacation rental (now through the end of February 2013) will qualify to win an iPad Mini — with one being given away every week!

It’s super-easy. Just head over to and post your ad… and you’re in! Good luck!

Team ByOwner


Welcome to the NEW ByOwner

Selling merchandise or listing property and vacation rentals online is challenging. How do you write a classified ad that is compelling? When showing a home for sale, what makes a great photo gallery? How do you promote your listings on Social Media? How can you stay safe when buying and selling?

These are just some of the questions we want to answer and assist you in successful selling. Through this forum, our writers and researchers will offer you the most up-to-date information and trends, online selling best practices, unique data and research, and much more. As you have comments and questions, the ByOwner team will be here—as well as on FacebookTwitterGoogle+ and more—to engage with you directly and get you the answers you need.

Additionally, is at the very beginning of its existence. We’re constantly improving and adding functionality. Most importantly:  We’re listening to you. Over the coming weeks, we’ll be adding key features that will make your online classified experience better, easier, safer, and more secure. If there is something you like, let us know. And if there is something that needs improvement, we really want to know. After all, it’s you that is ByOwner, and we are motivated to address your needs.

In closing, thank you for being here. We know you have choices in how you sell online, and we’re thrilled you see the value in ByOwner that we strive to provide. And don’t be surprised if you see me responding to your comments directly. As the leader of the management team here, I’m very interested in engaging with our customers. You are the reason ByOwner exists, and I want to stay informed and engaged with you.

Wishing you success in 2013,

Greg Sullivan