Apply CPR to Your Marketing Plan
Just like a heart that has stopped beating, sometimes you have to jump start…electrify your marketing to bring your listing back to life. CPR has 3 components: Airway…Breathing…Circulation. Let’s use that same concept to revive your home marketing.
Airway: After your home has been on the market for awhile, you can feel the air of excitement become blocked by time…other homes that have come on the market at a lower price… your unwillingness to lower your price or accept that the market will not accept your valuation…reduction of showings…and just an overall blockage of results.
Breathing: Breathe new life into your listing by: lowering your price…increasing your marketing… holding a “Fresh to the Market Open House”…being completely available for showings and willing to at least listen to all offers…open to agents showing your home and offer a strong buyer’s agent commission (if you haven’t already done so).
Circulation: Circulate the news that your home price has been lowered, that you’re willing to negotiate, that you are having an amazing Open House (review some great ideas in previous blog posts, etc. Do this via social media such as Facebook and Twitter asking your friends to please share…via flyers on local community boards, in coffee shops and mailed to HR departments of police and fire departments, universities & hospitals…these all bring in new employees all the time who will be looking for housing…bring attention to your sign when other open houses are happening in your neighborhood by adding balloons and attaching flyers.
It’s very easy to become discouraged even fearful when your home is not selling as you’d hoped it would. Take a deep breath, determine a new strategy and perform CPR on your home’s marketing campaign. Then proceed with confidence into your desired future!