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WRITING AN EFFECTIVE BY OWNER AD

One of the areas of selling on your own that can be somewhat intimidating is writing your ad….what to include…what to leave out….how to describe your home’s features most effectively….oversell or undersell….what will get you the results you desire?

One thing that will help keep you focused in the right direction is to understand the goal of your online ad. When someone is looking at properties online, they’re asking themselves… “Why should I pay that price for that home in that location?” The job of your ad is to answer with “This is why..this is why…this is why”.  Instead of hoping buyers will choose to walk through your home…Inspire them to want to come over NOW!

You only have a few moments to capture a buyer’s interest so your words need to grab their attention.

WORDS MATTER:                                                                                                                                 

Home instead of House:  A house is a building. A home is somewhere you create memories and raise a family. (Includes Townhome instead of Townhouse and using the word home instead of just condo or unit)

Spacious is more enticing than huge.  Freshly painted in neutral tones is enough…avoid “each room has been painted in neutral tones so as to allow you to come in and create your own  special spaces, etc etc etc. Another example of this elongated drone would be “Bonus room can be extra bedroom, den, office, workout room, hobby room, etc”. “Bonus room” is enough.

Be careful not to overuse words. If you say: beautiful this and beautiful that, comfy/cozy, nestled, dream come true, won’t last, must see, etc….Buyer reads: blah blah blah blah.  Be specific and to the point: Finely detailed…Upgraded throughout….Breathtaking views (but only if they really take your breath away!). Fully renovated. Recently updated. New appliances. Short and again to the point. If your photos are strong (and they need to be) then your words are there to validate what they see.

With regard to location it’s important to include things like: Close to  highways, public transportation, shopping, restaurants, nightlife, schools, parks, hospitals….whatever drives people to your area should be emphasized.

There was a time when fluff was effective because the internet wasn’t available to allow buyers to actually walk though your home before they ever arrive. That’s all changed now. Your ad opens…they look at the photos. If they like what they see, they will read what you write BUT only if it isn’t tedious. Remember, you’re writing and ad not a novel.

Note: If writing intimidates your, consider using one of the ByOwner.com Elite options. They include having your ad professionally written!

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PREPARE – ORGANIZE – PACK – GO!

Let’s face it: a move is a major life event, and it can be stressful. That’s why every bit of prep work counts in reducing last-minute pressure. Think of each completed task as one step towards a smoother transition. A little prep work now  = a little less work later. To make your change as..

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BEST TIME TO SELL/BUY?!

One of the most often asked questions is “When is the best time to put my home on the market?” There are numerous variables that contribute to your decision and some things that are universal. Here are a few things to consider: *If your home is located in a warm climate (ie: Florida, Arizona) the..

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Today is the first day of Autumn. If your home has been on the market through the summer, here are some simple steps you can take to bring your marketing campaign into the new season. Pull up the remainder of your dying summer flowers and replace with autumn specific plants or plantings such as mums,..

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PHOTOS vs DESCRIPTION in ONLINE MARKETING

Photos vs Description….Which is Most Important when Creating your Ad Campaign? Though in the “old” days, sellers would tease potential buyers with flowery words and a couple of photos in order to get them to come walk through their home to “learn more”, those days are gone. We live in a fast food, fast paced,..

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PRE-QUALIFIED/PRE-APPROVED ADVANTAGE

It is not uncommon when selling your home to want some guarantees that you’re not wasting your time showing your home to or being tied into a deal with a buyer who ultimately cannot afford your home. There is nothing wrong with noting in your advertising and letting buyer’s agents know that you will only..

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The Power of Patience

” A handful of patience is worth more than a barrel of brains” Dutch It is no surprise that patience helps us make better decisions.  This is a fact that most of us would agree with on the surface but have often pushed out of our thought process. The media continues to tell us how..

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A BIG LOOK AT A LITTLE COST!

Redoing your kitchen but can’t afford the expensive (and highly desirable) 42 inch custom cabinets? Go to your local Home Depot or Lowe’s big box store and purchase their in stock cabinets (available in multiple shades of oak, maple or white). Stack 12 inch cabinets on top of 30 inch cabinets. Not only do you..

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SIMPLE SOLUTION TO STORAGE PROBLEMS!

Ever wish you had more room to put your cleaning supplies, extra bags, etc? Look no further than the back of your linen closet or laundry closet door.  Purchase an inexpensive over the door plastic shoe bag and start filling it up. Not only does everything stay neater, they are more easily accessible when you..

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PROACTIVELY PROMOTE YOUR HOME!!

Maximize the impact of your ByOwner advertising by putting a little legwork into your sale to get the word out! Remember, Goal #1 in selling your home: get your phone to ring or your email to load up! DISTRIBUTE FLYERS: Print out flyers and distribute them everywhere you can**: Area supermarkets and stores. Cafes. Local..

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